Growth Marketing Manager - B2B Services | Surrey (Hybrid, Own Transport Required)
The Company
A well-established, multi-brand B2B services business operating across a range of sectors in the UK. The business has a strong commercial foundation and is now investing seriously in marketing as a growth driver - building out its demand generation capability, CRM infrastructure, and pipeline marketing function from scratch.
The Role
This is a hands-on, commercially focused marketing hire. You will own demand generation end-to-end - from outbound sequencing and ABM to inbound conversion and lifecycle nurture. You will work closely with sales and service line leadership to build pipeline, track marketing's contribution to revenue, and establish the systems and processes that underpin scalable growth.
Key responsibilities include:
- Building and running outbound programmes (Apollo.io or similar) to generate qualified pipeline
- Designing and executing ABM campaigns across priority accounts and verticals
- Managing LinkedIn demand gen - organic content, paid amplification, Sales Navigator integration
- Establishing CRM workflows, lead scoring, and marketing automation (Microsoft Dynamics)
- Owning the full buyer journey from awareness through to conversion and retention
- Supporting sales with sector-specific toolkits, proposals, and campaign assets
What We're Looking For
- Proven B2B demand generation experience - this is the non-negotiable
- Hands-on ABM capability, ideally across tiered account strategies
- Comfortable with outbound tooling and marketing automation platforms
- Experience with or strong working knowledge of Microsoft Dynamics advantageous
- Data-driven approach with the ability to build attribution models and report on pipeline impact
- A self-starter who can operate without a large team and build as well as run
Why It's Worth Considering
A genuine greenfield opportunity to build a demand gen function with real commercial backing. The business has strong market position and an established customer base - the infrastructure to do the job properly is being invested in now. For the right candidate, this is a chance to own something meaningful and have your impact directly visible in the numbers.
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