Job Description:
Assisting in driving customer acquisition and managing paid search and social campaigns across a variety of paid digital media Assists in the setup and management of performance marketing campaigns across paid search and paid social channels including strategizing, daily executions, and optimization Establish organic social media best practices and partner with creative team members to drive organic KPI's Proactively identify opportunities for performance media strategies to inform and facilitate acquisitions growth, including but not limited to: display media, social community growth, abandon cart + retention strategies, brand launches, capabilities enhancements, and improved customer experienceRequirements:
2-4 years of experience in performance marketing role, with a minimum of 2 years managing paid search programs Subject matter expert in paid digital media (Google Adwords) and paid social (Meta, TikTok, Pinterest, etc.) Deep understanding of analytics and a passion for leveraging data insights to drive action Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies Expertise in managing campaigns through native ad-techs (Google Adwords, Meta Ads Manager) Experience reporting through native platforms (Google Analytics, Meta Ads Reporting), third-party reporting tools (Tableau, Supermetrics, etc.) are a bonus, but not required Minimum of a Bachelors degree (or equivalent experience) in marketing, communications, or a related field Google Adwords Certification Meta Blueprint CertificationBenefits:
N/A
Job metadata
- Work From Home: true
- Schedule Type: Full-time