About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.
As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.
We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.
Location: Remote (Preferred candidates based in the U.S., Europe, or South America)About the RoleYou will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.
You are not responsible for graphic design — but you must drive testing strategy and performance optimization.
What You’ll Own1. Paid Acquisition (Core Responsibility)
Own strategy, execution, and optimization across:
Google Ads (Search, Performance Max, YouTube)Meta Ads (Facebook / Instagram)Reddit AdsTiktok AdsMicrosoft Ads (Bing)App LovinAd RollResponsibilities:
Manage and scale paid budgets efficientlyOptimize CAC, ROAS, CVR, AOV, and LTVConduct structured A/B testing across copy,creatives, offers, audiences, and funnelsAdjust bidding strategies and campaign structure based on dataIdentify scaling opportunities without increasing risk exposureYou must understand advertising restrictions related to healthcare, medical claims, and regulated products.
- Landing Page & Funnel Optimization (CRO)
Improve and test multiple funnelsRecommend landing page structure improvementsSuggest pricing tests, bundling experiments, and offer adjustmentsPropose creative test variations to the Creative DirectorImprove checkout and subscription flow performanceImportant: You do not design visuals, but you drive performance testing strategy.
- Compliance & Platform Policy Awareness
Ensure campaigns comply with platform ad policies (Google, Meta, etc.)Understand regulated marketing limitations (medical claims, disclaimers)Partner with internal stakeholders to prevent account flags or shutdown riskMaintain a risk-aware scaling strategy4. Lifecycle & Retention (Critical Gap to Build)Own and build our lifecycle marketing engine:
SMS automationEmail automationAbandoned cart flowsPost-purchase sequencesSubscription retention campaignsWin-back flowsGoals:
Increase LTVImprove retention ratesReduce churnPersonalize messaging based on behaviorExperience with Klaviyo, Attentive, Postscript, or similar platforms preferred.
- Analytics & AttributionBuild reporting dashboardsMonitor CAC, ROAS, CVR, AOV, and LTVUnderstand subscription economics (LTV > CAC model)Improve attribution clarity across channelsInform budget allocation decisions using dataWhat Success Looks LikeScalable paid acquisition without compliance riskImproved landing page conversion ratesStrong subscription retention enginePredictable unit economicsClear reporting and budget confidenceWhat We’re Looking For5+ years in performance or growth marketingStrong hands-on experience with:Google Ads (Search, Performance Max, YouTube)Meta Ads (Facebook / Instagram)Reddit AdsTiktok AdsMicrosoft Ads (Bing)App LovinAd RollExperience in telehealth, healthcare, or regulated products preferredExperience with subscription-based businesses strongly preferredStrong CRO mindsetExperience building SMS + email lifecycle automationsComfortable operating in a startup environment with ownershipThis Role Is Ideal For Someone WhoThinks in CAC vs LTVEnjoys structured experimentationUnderstands platform compliance nuanceIs analytical but commercially mindedCan operate without heavy hand-holdingWhy Join LumiMedsEarly-stage growth opportunity.Direct impact on company revenue.Real ownership of strategy and execution.High visibility with leadership.Opportunity to shape the marketing foundation of a Telehealth brand.
How to Apply
If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.
This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.
LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.
Please note: This role requires professional-level English communication and availability to work U.S. business hours.
Job metadata
- Posted At: 22 days ago
- Work From Home: true
- Schedule Type: Full-time
- Qualifications: No degree mentioned