About the position
As our Performance Marketing Manager (Paid Social) you hold the keys to our growth engine, transitioning our operations from an external agency to an internal powerhouse. Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families.
Responsibilities
Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth executionDrive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targetsLead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on timeConduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategiesCoordinate seasonal promotions and new product launches by aligning creative concepts with broader business goalsCollaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our missionRequirements
2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environmentProven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimizationExperience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions APIProficiency in both English and German (C1+)Systematic funnel-down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focusExperimental mindset with a deep passion for psychological hooks and creative messagingNice-to-haves
Experience scaling TikTok campaignsBenefits
Equity for everyoneKITA allowancebike leasing (JobRad)company pension schemeMac or Windows gearexclusive employee discountsBudget and mentorship for high-performers
Job metadata
- Posted At: 9 days ago
- Work From Home: true
- Schedule Type: Full-time
- Qualifications: No degree mentioned