Epic Staffing Group is seeking a Marketing Automation Specialist to develop and execute automated email and SMS campaigns to nurture, engage, and convert candidate and client audiences. The role involves overseeing the design of multi-step workflows and reactivation journeys, ensuring accurate tracking and attribution across marketing platforms.
Requirements
- Three years of experience in lifecycle, CRM, or marketing automation campaign management.
- Strong understanding of email and SMS platforms (e.g., HubSpot, Customer.io, Marketo, Salesforce Marketing Cloud, or equivalent).
- Experience implementing UTM tracking, tagging, and attribution within campaign workflows.
- Knowledge of CRM/ATS data flow and reporting alignment for campaign performance measurement.
- Experience with dynamic content, segmentation, and audience personalization.
- Basic familiarity with Google Analytics, Looker Studio, or other reporting platforms preferred.
Benefits
- Competitive salary package, including performance bonuses.
- HMO (medical and dental) & Life Insurance coverage.
- Paid vacation and sick leave credits.
- Extra allowances will be given for WFH set-up such as internet subsidy and transportation allowance for WFO set-up.
- Medicine & Optical reimbursements.
Originally posted on Himalayas