Location: Work from Home
Type of Employment: Full-time
Work Shift: US Business Hours
About Us
At OurAssistants, we connect property management and service-based businesses with highly skilled virtual professionals. We specialize in supporting accounting, operations, and back-office roles for U.S.-based clients while fostering a collaborative and growth-driven remote environment. Learn more at ourassistants.com.
Job Overview
We are seeking a results-driven Marketing & AI Automation Specialist who can leverage artificial intelligence tools and automation platforms to optimize marketing campaigns, improve lead generation, and streamline marketing operations. The ideal candidate combines strategic marketing knowledge with hands-on experience implementing AI-powered tools and automation workflows to drive growth and efficiency.
Key Responsibilities
- Develop and execute AI-driven marketing strategies to enhance brand awareness, customer acquisition, and retention.
- Implement and manage marketing automation workflows for email campaigns, lead nurturing, CRM automation, and customer segmentation.
- Utilize AI tools for content generation, data analysis, and campaign optimization.
- Integrate marketing platforms such as CRM, email marketing tools, and analytics software to automate processes and improve marketing performance.
- Analyze campaign performance using data analytics and AI insights to optimize ROI.
- Design and implement AI-powered lead generation funnels.
- Automate repetitive marketing tasks such as reporting, social media scheduling, and customer follow-ups.
- Collaborate with sales, product, and operations teams to align marketing initiatives with business goals.
- Stay updated on the latest AI marketing technologies, automation tools, and digital marketing trends.
- Ensure marketing automation workflows comply with data privacy regulations and best practices.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in digital marketing, growth marketing, or marketing automation.
- Hands-on experience with AI marketing tools and automation platforms.
- Strong understanding of digital marketing channels (SEO, PPC, email, social media, and content marketing).
- Experience integrating marketing tools with CRM systems and automation workflows.
- Strong analytical and data-driven decision-making skills.
Preferred Skills
- Experience with tools such as:
- AI tools: ChatGPT, Jasper, Claude, Midjourney, etc.
- Automation platforms: Zapier, Make (Integromat), HubSpot, ActiveCampaign, GoHighLevel.
- Analytics: Google Analytics, Looker Studio.
- CRM: Salesforce, HubSpot, Pipedrive.
- Knowledge of prompt engineering and AI workflow building.
- Experience with AI chatbots, personalization engines, or predictive marketing.
- Familiarity with API integrations and no-code automation tools.
Key Competencies
- Strategic thinking
- Process automation mindset
- Data analysis and optimization
- Innovation and adaptability
- Strong communication and collaboration skills
Originally posted on Himalayas